Welcome to the Muthership Creator Strategy podcast - your weekly source for social media trends, platform updates, and smart, creator-friendly insights from @TheMuthership, your resident production pro with over 1M followers across platforms. If you’re looking to build confidence, sharpen your skills, and stay ahead of what’s working right now, you’re in the right place.

Beyond the podcast, you can also dive deeper with the Muthership Creator Studio, our paid creator community, and our weekly Substack newsletter, delivered every Tuesday. Inside, you’ll find the latest social media news, trend breakdowns, and simple, actionable strategies to help you create with more clarity, creativity, and consistency.

If you found this episode by chance, subscribe to the free email so you never miss a link, resource, or update we talk about on the show.

Follow us:
And for our mother–daughter convos, life chats, and behind-the-scenes stories, tune into our personal podcast: Yours Truly with Helen & Juli.
Thanks for listening!

xo, Helen & Juli

Latest Episodes

#206 - Maximize Your Social Media Channels

This episode is about efficiency: getting visibility on every platform without multiplying your workload. Helen walks through her own recent experiments, especially on...

#205 - Understanding AEO vs SEO

AEO (Answer Engine Optimization) is showing up everywhere in client conversations right now, and it's changing how brands and creators approach YouTube. Where SEO gets...

#204 - Storytelling as a Content Strategy

The Content That's Winning Isn't the Content That Sells Branded and creator content wins right now when it entertains first and lets the brand show up almost as an af...

#203 - One Size Does Not Fill All Creators

This week's episode came straight out of a studio hours session that hit me hard.  A seasoned creator asked a simple question about overlays, and suddenly I realized: ...

#202 - Editing = Attention Management

In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past...

More Episodes »
Broadcast by