All Episodes
Displaying 1 - 20 of 206 in total
#206 - Maximize Your Social Media Channels
This episode is about efficiency: getting visibility on every platform without multiplying your workload. Helen walks through her own recent experiments, especially on...
#205 - Understanding AEO vs SEO
AEO (Answer Engine Optimization) is showing up everywhere in client conversations right now, and it's changing how brands and creators approach YouTube. Where SEO gets...
#204 - Storytelling as a Content Strategy
The Content That's Winning Isn't the Content That Sells Branded and creator content wins right now when it entertains first and lets the brand show up almost as an af...
#203 - One Size Does Not Fill All Creators
This week's episode came straight out of a studio hours session that hit me hard. A seasoned creator asked a simple question about overlays, and suddenly I realized: ...
#202 - Editing = Attention Management
In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past...
#201 - Drafts + Content Storage Systems
If you are struggling with storage on your phone, accumulating too many drafts, or are just now sure how many drafts to keep in your social media app, this episode wil...
#200 - Top 5 Things Learned from 0-1 Million
Welcome to the 200th’ episode! To celebrate, I’ve created a gift code for listeners only – 30 days free in the Studio! Take a listen to hear about the five chapters ...
#199 - Manifest Your First Brand Deal
You've seen the video: vision board, candle, or ‘repeat this mantra every morning’ and then a statement or caption about the universe delivering. What you didn't see i...
#198 - Grow Faster on Social Media
Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why. When you watch someone at your level pull off a transition...
#197 - The Magical Follower Count
We're all chasing the same number. More followers, bigger following, the next milestone. But here's what nobody says out loud: that number isn't tied to your income, y...
#196 - Don't Become a Social Media Clone
Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back ...
#195 - Livestream Sales Tips with British Hill
Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live ...
#194 - Muthership Creator Retreat
I've spoken at a lot of conferences over the years. And every single time, someone comes up to me and says: "I wish you could just show me how to do this. Can you sit ...
#193 - Building Your Own Community
If you think the algorithm is broken for reaching your audience, guess what? There's something that isn't broken. Direct access to the people who actually care about w...
#192 - Why Vlog Content Converts to Followers
Vlogging isn’t what it used to be! When you hear "vlogging," what comes to mind? Probably some daily lifestyle creator showing their morning routine, or a YouTuber sho...
#191 - Turn Viral into Cash
You got 50M views... but where's the money? Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job afte...
#190 - Creator Automation Tools - Secrets Shared
I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow. But ...
#189 - Making Money Through Digital Products
What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you sleep...
#188 - How To Improve Your Shop Content
If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you. I'm talking about the mistake...
#187 - Social Media Needs Older Creators
In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," b...